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Brand · Design Assets

Design Assets

The toolkit for Leonard's Bagles — marks, colours, and type. Click a colour to copy its hex; click a logo to open the full-size file for download.

Logos & marks

Click to open full size
primary
primaryThe Business License⤓ Open / download

Colour palette

Click a swatch to copy the hex

Typography

headlineSöhneWeights 400 · 600
bodySöhneWeights 400 · 500
accentCaslon DoricWeights 500

Applications

How the identity lands on real surfaces
Neon sign in sesame gold against exposed brick, decades of counter service below.
Neon sign in sesame gold against exposed brick, decades of counter service below.
Shopfront at 6:45am, metal gate rolling up, the queue already forming left.
Shopfront at 6:45am, metal gate rolling up, the queue already forming left.
Brushed metal letters on worn brick, unchanged since 1974, flour dust catching light.
Brushed metal letters on worn brick, unchanged since 1974, flour dust catching light.
Takeaway cup on Leonard's marble counter at dawn, kraft paper catching morning light.
Takeaway cup on Leonard's marble counter at dawn, kraft paper catching morning light.
Letterpress business cards on the counter where cream cheese meets marble daily.
Letterpress business cards on the counter where cream cheese meets marble daily.
Leonard's kraft bag carried twenty blocks, grease spots and ink badge of knowledge.
Leonard's kraft bag carried twenty blocks, grease spots and ink badge of knowledge.
Screen-printed tee in deli marble cream, downtown uniform for the 7am queue.
Screen-printed tee in deli marble cream, downtown uniform for the 7am queue.
Counter menu on kraft stock, clipped cadence typography, sesame gold accent hits.
Counter menu on kraft stock, clipped cadence typography, sesame gold accent hits.
Cloth-bound notebook in deli marble, debossed logo, counter receipt aesthetic embedded.
Cloth-bound notebook in deli marble, debossed logo, counter receipt aesthetic embedded.
Letterhead and envelope in cream and kraft, transactional precision meeting paper goods.
Letterhead and envelope in cream and kraft, transactional precision meeting paper goods.