Agents

Working on McDonald's

Four agents maintain this brand — learning it, watching its market, building its work, and reading how that work performs.

Open recommendations

Anchor The PlayPlace with an approved portrait

The PlayPlace (location) has no approved anchor, so the QA loop can't verify likeness when The PlayPlace appears in new renders. Accept to generate a portrait, then approve it as the anchor.

70% confidentAug 7

Anchor Grease-Spotted Paper Bag with an approved portrait

Grease-Spotted Paper Bag (prop) has no approved anchor, so the QA loop can't verify likeness when Grease-Spotted Paper Bag appears in new renders. Accept to generate a portrait, then approve it as the anchor.

70% confidentAug 7

Anchor McCafe Coffee with an approved portrait

McCafe Coffee (prop) has no approved anchor, so the QA loop can't verify likeness when McCafe Coffee appears in new renders. Accept to generate a portrait, then approve it as the anchor.

70% confident8d ago

Densify brand prompts from approved photos

34 cast prompts have approved reference images the compiled prompts haven't measured yet. Accept to run one vision pass per subject (master + each entity — a few cents each) that reads the photos and locks in measured colours, micro-texture, proportions and identifying marks.

70% confident8d ago

Upload the real logo

No real mark is on file — every logo is a generated concept, so renders can only approximate it and nothing is composited exactly. Upload the SVG (or a PNG with alpha) on Design Assets.

90% confident8d ago

Launch fresh content to break 7-day silence

All assets show 0 engagement in the last 7 days versus prior periods, indicating the creative has gone completely stale. The campaign posted its last asset on 2026-08-08 (38 days ago). Running the available flow will generate new material to re-engage the audience and prevent further decay.

95% confident10h ago

Reformat Story countdown graphic into feed & Reels

The Story countdown graphic achieved 14.67% engagement rate (3.67× campaign median) with 2,358 total engagements and zero boost spend—the strongest performer by rate and volume. Graphics overall deliver 9.45% engagement versus 4.33% for photos. Reformatting into instagram_feed and instagram_reel_cover will extend this proven creative's reach.

92% confident10h ago

Reformat Big Mac stack anatomy into Story placement

The grid graphic 'Big Mac stack anatomy' delivered 6.65% engagement rate (1.66× median) with 814 engagements organically. Given graphics' 9.45% category rate and Story format's proven success (the countdown hit 14.67%), reformatting this anatomy post into instagram_story will likely replicate strong performance in a high-visibility placement.

78% confident10h ago

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Brand Agent

Maintains the brand's understanding of itself

Last active 10h ago

Distills memories from every session and approval, locks visual DNA from signed-off work, and audits renders against the canon.

Did
Canon is healthy — nothing to flag
10h ago
Learned
Learned a performance patternLaunch-moment contextual photos (drive-thru 2AM: 10.05%, crew energy: 6.60%) outperform hero/product detail photos (macro sauce: 4.00%, her…
2d ago
Learned
Learned a performance patternDespite graphics outperforming photos 2.2× on engagement rate (9.45% vs 4.33%), 79% of campaign reach comes from unboosted photos — organic…
2d ago
Did
Canon is healthy — nothing to flag
3d ago
Did
Canon is healthy — nothing to flag
6d ago
Learned
Learned a performance patternBoosted spend on this brand shows high variance in efficiency — one boosted asset achieved 29 eng/$ while others delivered only 2 eng/$, su…
7d ago
Learned
Learned a performance patternLaunch-moment photos (2AM drive-thru: 10.05% engagement) outperform macro product detail photos (4.00% engagement) even though both are pho…
7d ago
Did
Found McCafe Coffee unanchored, densifiable prompts, upload logo
8d ago
Learned
Learned a brand factNew product launches (chicken BigMac) are being promoted via Meta ads targeting chicken enthusiasts.
19d ago
Did
Found The PlayPlace unanchored, Grease-Spotted Paper Bag unanchored
Aug 7

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Market Agent

Watches the market this brand competes in

Last active 19d ago· next run in 6d

Maps competitors and positioning, and refreshes the rolling trend brief that rides into every Studio conversation.

Did
Researched the market & competitors
19d ago
Did
Researched the market & competitors
19d ago

✦

Production Agent

Builds the work — images, films, copy, campaigns

Last active 19d ago

Executes briefs from Studio and Flows: renders assets, expands campaigns, assembles films, and parks anything risky at a human approval.

Did
Generated an asset
19d ago
Did
Generated an asset
19d ago
Did
Generated an asset
19d ago
Did
Generated an asset
19d ago
Did
Generated an asset
19d ago
Did
Generated an asset
19d ago
Did
Expanded a campaign schedule
19d ago
Did
Developed campaign concepts
19d ago
Did
Rendered a Studio option
19d ago
Did
Rendered a Studio option
19d ago

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In-Market Agent

Watches live campaigns and recommends the next move

Last active 10h ago· next run in 14h

Reads per-asset channel performance daily, learns what works into brand memory, and proposes concrete next steps you can accept in one click.

Recommended
Reformat Big Mac stack anatomy into Story placementThe grid graphic 'Big Mac stack anatomy' delivered 6.65% engagement rate (1.66× median) with 814 engagements organically. Given graphics' 9…
10h ago
Recommended
Reformat Story countdown graphic into feed & ReelsThe Story countdown graphic achieved 14.67% engagement rate (3.67× campaign median) with 2,358 total engagements and zero boost spend—the s…
10h ago
Recommended
Launch fresh content to break 7-day silenceAll assets show 0 engagement in the last 7 days versus prior periods, indicating the creative has gone completely stale. The campaign poste…
10h ago
Did
Campaign stalled with zero activity in the last 7 days across all 12 assets, while two top performers (14.67% and 10.05% engagement rates) remain unboosted.
10h ago
Recommended
Redirect boost budget to macro sauce detail photoBig Mac macro (assetId 0b9cb5b7-6ead-49bd-9581-d345ddff4fba) is the only asset delivering positive ROI at 29 eng/$ on $47.74 spend, yet it'…
1d ago
Recommended
Reformat morning crew photo for broader placementMorning rush counter (assetId 92e52b45-14b1-4cd8-b541-cc5fc514b3ca) hit 6.60% engagement—1.65× median—with strong click-through (112 clicks…
1d ago
Recommended
Reformat 2AM drive-thru photo into Stories & ReelsThe drive-thru launch night photo (assetId 22699214-cdf1-4d5b-af0e-110111dbde08) achieved 10.05% engagement—2.5× the campaign median—organi…
1d ago
Recommended
Pause boosted menu board graphic immediatelyMenu board graphic (campaignAssetId 3383e6c7-adec-4016-8f8e-15259e89672f) delivered only 2 eng/$ on $182.63 spend—15× worse than the macro …
1d ago
Did
Campaign stalled completely with zero engagement across all assets in the last 7 days despite $387.17 in active boost spend.
1d ago
Recommended
Run fresh content flow—zero activity in last 14 daysEvery asset shows 0 impressions in the last 7 days vs prior period, indicating the campaign has gone dormant 5+ weeks after launch (last po…
2d ago