⚓ 0
Brand · Art Direction

Art Direction

How Conor's Clubs is photographed, lit, and cut — the visual register every image and clip should hold.

Visual register

Mediumphotography
AestheticWarm, grain-forward film photography that feels like inherited family albums—golden hour light, slightly faded color palettes, and honest moments around the game. Imagery balances reverent product close-ups showcasing club heritage with candid shots of multigenerational golfers, evoking both Irish countryside nostalgia and timeless New York deli authenticity.
Content typesvintage documentary-style portraiture · product still-life with patina and texture · family moment candids · golf course lifestyle photography
Lightingwarm tungsten glow, window-filtered afternoon sun, soft shadows with amber undertones
Opticsslight film grain, 35mm focal length, natural vignetting, analog warmth
Texturesworn leather grips, oxidized metal patina, aged wood grain, canvas club bags with visible weave
Surface qualityhand-worn, naturally weathered, honest wear patterns, tactile heritage
MoodSunday morning at the course, grandfather's workshop, golden hour tradition
Emotionnostalgic warmth, quiet confidence, earned joy
Energymid-low intensity, assured, unhurried
Paceleisurely, timeless, generational

Real photography

Ground truth — the strongest reference for every generation
Real spaces, real products, past shoots — these become the strongest references for every new generation.
No real photography yet. Upload photos of your actual spaces and products — generated content will be anchored to them.

Moodboard

The brand world in nine frames
worn leather grip resting against weathered hickory shaft, copper rivets catching light
worn leather grip resting against weathered hickory shaft, copper rivets catching light
three generations' hands reaching for clubs in a canvas bag on dewy morning grass
three generations' hands reaching for clubs in a canvas bag on dewy morning grass
vintage scorecard tucked into shirt pocket, pencil stub clipped beside it
vintage scorecard tucked into shirt pocket, pencil stub clipped beside it
shipping labels from Dublin to Brooklyn layered on a workbench beside club heads
shipping labels from Dublin to Brooklyn layered on a workbench beside club heads
iron head mid-polish, steel wool and brass polish tin beside calloused hands
iron head mid-polish, steel wool and brass polish tin beside calloused hands
figure walking fairway edge carrying Sunday bag, long shadow stretching behind
figure walking fairway edge carrying Sunday bag, long shadow stretching behind
family kitchen table covered in clubs being sorted, teacups among the metalwork
family kitchen table covered in clubs being sorted, teacups among the metalwork
close-up of oxidized putter face showing decades of ball strikes and hand oil patina
close-up of oxidized putter face showing decades of ball strikes and hand oil patina
two bags leaning against whitewashed stone wall, wild grass growing at their base
two bags leaning against whitewashed stone wall, wild grass growing at their base

Shooting recipes

Named lens + lighting presets — pick one when generating video
Shooting recipes land during the brand build.

Motion register

How the brand moves on video
The motion register lands during the brand build.