A classic vintage style second hand golf club reseller. Fearturing imagery of "la famiglia". Similar brand to leon's bagles in new york. It feels modern yet nostaligc, classic yet hip. Based in ireland but sold to the globe.
Conor's Clubs speaks with the warm, direct cadence of a family shopkeeper who knows their craft—equal parts knowledgeable guide and welcoming host. The voice blends Old World reverence for quality and tradition with unpretentious, modern accessibility, using conversational rhythm, selective Irish inflection, and storytelling that makes every club feel like an heirloom worth passing down.
- +Lead with warmth and personal address
- +Use family and heritage language naturally
- +Speak in second person to customers
- +Tell origin stories for individual clubs
- +Drop casual golf wisdom mid-sentence
- +End with invitations, not hard sells
- –Use corporate golf jargon or buzzwords
- –Start sentences with 'We believe'
- –Apologize for being second-hand
- –Write in bullet points or lists
- –Use exclamation marks for excitement
- –Say 'vintage-inspired' or similar hedging
Logos, palette, fonts, voice, positioning, audience.
What this brand really is
Conor started restoring his grandfather's vintage Titleist set in a Galway shed in 2018, posting the process to a handful of golf-obsessed friends. Word spread. Now Conor's Clubs sources pre-loved irons, woods, and putters from estate sales and club attics across Ireland and the UK, restoring each piece with care before sending them to players worldwide who believe the best clubs have stories, not serial numbers.
“Every club we restore carries the spirit of the game's golden era and finds its way to a golfer who'll honor it.”
What we believe
We rescue legendary clubs from attics and garages, reunite them with golfers who care, and keep the spirit of the game alive across generations.
Where typical golf retailers push newness and tech specs, Conor's Clubs celebrates provenance and soul — every club has a story, and we're the family-run operation that honors the craft of vintage equipment while making it accessible to a new generation of players who value character over carbon fiber.
Who we're for
Discerning golfers aged 35-65 who appreciate the craft and soul of vintage equipment, valuing provenance and story over the latest titanium driver. They're likely professionals or successful entrepreneurs who grew up playing their grandfather's clubs and now seek that same feeling of authenticity in an era of hollow marketing.
35-65, household income €75k+, concentrated in Ireland, UK, US Northeast and West Coast
They believe golf should feel like a handshake, not a transaction. They're suspicious of corporate golf's relentless newness and drawn to brands that honor tradition while refusing to be stuffy. They want to belong to something that feels like an insider's club without the exclusivity theatre.
- researches club lineage and maker history before purchasing
- buys fewer clubs but cares deeply about each acquisition
- shares finds and stories in niche golf forums and group chats
- prioritizes feel and craftsmanship over specs and distance gains
- travels to play historic courses, books tee times months ahead
- follows vintage equipment accounts on Instagram, engages with restoration content
- to be recognized as someone with taste and discernment
- to preserve and pass down golf's rich material culture
- to be part of a community that values story over status
How we sound
Conor's Clubs speaks with the warm, direct cadence of a family shopkeeper who knows their craft—equal parts knowledgeable guide and welcoming host. The voice blends Old World reverence for quality and tradition with unpretentious, modern accessibility, using conversational rhythm, selective Irish inflection, and storytelling that makes every club feel like an heirloom worth passing down.
“This '87 Ping Eye 2 came to us from a doctor in Galway who swore it saved his short game—yours now, if you'll give it the same respect.”
“Every club here's been swung, loved, maybe cursed once or twice, then cleaned up and sent back out to do what it does best.”
“We're not selling you new—we're selling you better, because a Titleist from '94 that's been cared for will outlast anything off today's rack.”
- Lead with warmth and personal address
- Use family and heritage language naturally
- Speak in second person to customers
- Tell origin stories for individual clubs
- Drop casual golf wisdom mid-sentence
- End with invitations, not hard sells
- Use corporate golf jargon or buzzwords
- Start sentences with 'We believe'
- Apologize for being second-hand
- Write in bullet points or lists
- Use exclamation marks for excitement
- Say 'vintage-inspired' or similar hedging
How we look
See the hero above for the palette, type specimens, and moodboard that follow from this philosophy.
Where we sit
What we offer
Conor's Clubs is a vintage golf club reseller specializing in classic, pre-owned equipment with soul and history. Each club is hand-selected for quality and character, serving golfers who value tradition, craftsmanship, and the timeless ritual of the game.
“The 'Heritage Set' — a curated collection of 8 vintage clubs from a single era, lovingly restored and packaged in a canvas roll with provenance cards telling each club's story.”
- 01Vintage irons (1960s-1990s)
- 02Classic wooden drivers
- 03Restored putter collections
- 04Rare blade sets
- 05Heritage wedges
- 06Curated starter sets
- 07Club restoration services
- 08Grip replacement & refurbishment
- 09Vintage golf bag collections