The artefacts the brand makes. Mention a product in a content prompt and its reference image keeps it consistent.
A quarterly surprise box for true believers—three vintage clubs (wedge, putter, or specialty club), a dozen reclaimed Pro V1s cleaned to near-new, a hand-poured candle that smells like leather and cedar, and a postcard from Conor with a story about one of the clubs. Packaging is kraft paper, twine, and wax seals. It's the golf equivalent of getting a care package from your Irish uncle.
Persimmon-headed drivers and fairway woods from legendary makers like MacGregor, Titleist, and TaylorMade's early metal woods. Each club comes with a hand-tied leather headcover made by a Dublin cobbler, and a care card with tips from 'Nonno Conor' on keeping the wood grain pristine. These aren't just clubs—they're heirlooms passed down through generations of golfers.
Custom knit wool headcovers in Conor's Clubs signature cream, forest green, and burnt orange stripes, made by a small family mill in Donegal. Each headcover features an embroidered crest with 'CC' and a shamrock. Sold individually or as gift sets, they're the finishing touch that makes any vintage bag feel like it belongs to the family.
Lightweight canvas and leather pencil bags from the '60s through '90s, meticulously restored with new straps, brass hardware polished, and original logos preserved. Each bag is photographed slung over the shoulder of Conor or one of 'la famiglia' on a misty Irish links course. Perfect for the minimalist golfer who values style and tradition over cart-and-caddy excess.
Curated sets of classic forged irons from the golden era of golf—think Hogan Apex, Wilson Staff blades, Mizuno MP series from the '80s and '90s. Each set is hand-selected by Conor himself, cleaned to showroom shine, and photographed against warm, sepia-toned backgrounds reminiscent of old Irish clubhouses. Sold with stories of their provenance and the craftsmen who made them.
A rotating collection of iconic putters—Ping Anser originals, Scotty Cameron early models, Wilson 8802s, blade putters with patina that tells decades of stories. Each putter is displayed on reclaimed wood shelves in Instagram posts shot in warm tungsten light, with handwritten index cards noting year, model, and a one-line story about its 'previous life.'